“LinkedIn is a Network of about 300 Million People, and if you rank high there, then you’re driving a powerful tool”
What if when you have 4 or 5 of these tools? e.g. your own website/blog (WordPress, Tumblr, etc…), your Facebook account (Fanpage or Group), Twitter account, Youtube channel, or other networks that are commonly used in your business and industry.
Then you’re a Marketing Strategist, who did figure out that you can’t live on bread alone. Of course, it takes a lot of work and nobody will deny that. That is why we are here to guide, help, or outsource your problems in any way.
But coming back to LinkedIn or one of the other networks you find suitable to succeed in your goals…
“LinkedIn exists to help you make better use of your professional network and help the people you trust in return. Our mission is to connect the world’s professionals to make them more productive and successful. We believe that in a global connected economy, your success as a professional and your competitiveness as a company depend upon faster access to insight and resources you can trust.”
LinkedIn supposed to be the most effective – as you can see in the Graphic
But as you look on the sentence above the graphic, it tells you how Marketers use the Social Media, but it does not mean this is right or wrongWhen we have a look on an article and say or mean its content, it is even completely wrong, because we know that Amazon has about 130Million and WordPress about 146 Million articles per month, which is way above in thecontent delivery of LinkedIn
The answer to that is quite simple:
Marketing and Sales are separate in fields and most do not take all technical tasks to promote their company, their product or themselves. Despite everybody has to admit you can’t reach anybody on the globe with your campaigns even if you like to.
If we have a Look at percentages and numbers:
LinkedIn is a social network that’s ideal either for promoting a business, finding leads, prospects and customers, or finding a job (for Employers or Employees). Why? Nearly 50% of LinkedIn users are the final decision-makers in their companies plus, the presence of LinkedIn is rising – same as you when you make your homework there. LinkedIn is a network of professionals or those that want to become one.
Here is what LinkedIn users say:
77% Users said: LinkedIn helped them research people and companies
69% said: that it helped them to reconnect with past business and associates
50% said: It was good for building new Networks, relationships with individuals
who may influence Potential Customers.
44% said: Increase face-to-face networking effectiveness
38% said: Uncover potential job opportunities
38% said: Build new relationships’ with customers
37% said: Increase branding/marketing presence in the marketplace
28% said: Generate Identifiable business opportunities
What Features Users like in LinkedIn:
#1 is Groups #2 Searching People #3 People they may know #4 Who viewed you #5 Company Information #6 Home Page etc.
If we look at the percentages or the # numbers we have to admit that content writing is not shown there!
People do not even have that in their Top 10, which shows most don’t know the history of Meta-Text in our days “Tags” or keywords same as graphical and video content. LinkedIn offers such features in many ways and reconnects it to your account. It does not matter if you write this content on your own page, in a Group or elsewhere.
Only a percentage of under 30% uses all the rest of features LinkedIn offers, like company page, Jobs Function, Question and Answer, personal LinkedIn URL, Twitter interface, Interfaces for WordPress and others, Mobile App, Slide-Share, Google Presentation, Events, Pooling and many more.
So we know now:
LinkedIn Users or those that get found there are Professionals and Job Hunters. LinkedIn is the biggest B2B network but LinkedIn is not the first Source to pass content or to connect to the global crowd neither to pass short message like tweets even when you can connect them with each other.
So let’s have look at the normal person or customer behind the screen who searches a professional, we all know he will do his search in Google, YouTube, Bing or Yahoo.
What he finds is first of all Websites, Blogs, Videos, Forum`s and at place 8 in the US or place 12 Global wide LinkedIn. If you want to connect to the Crowd you will need at least 1 or 2 more Platforms to do so.
“A Business has Influences from a lot of sides!”
As we know from 1000 Leads a max of about 10 Customers come out of, so ask yourself should you connect to the Crowd or to Professionals and which way will you choose?
Social Media Marketing comes from Social as meant the Social Media Platforms. (LinkedIn is more Professional and stands a little aside from the regular Social Media Platforms. Even when People do call it so, it is a Platform for Professionals, B2B and Jobs or Companies)

The biggest one will be Facebook I will not write here about Facebook, this will come in a separate post how to set up an Account, a Fan Page or a Group if you have a Local Business, it will be a must to have at least 1 account at FB, post some Updates or maybe correspondent with your customers there.
Twitter, it can be helpful like in LinkedIn to follow and get followed despite you can Tweet Your Updates and connect it to your LinkedIn Page. Twitter has about 215M Members, so it’s a quite big Network, Depending of your industry it’s a must to have a Account there. A lot of famous people are there so maybe that helps you.
Blog-Sites: WordPress – Blogger – Tumblr – Jimdo – Squidoo etc.

There are many Free-Sides out there, Choose the one you like or fills your needs. I prefer WordPress, so I will describe a little about it.
WordPress delivers 146Million article/month if you want the Maximum out of your Content you better run a blog. WordPress is almost like a Website and once you get into it you will love it. You can embed Videos, Pictures or Files direct into an article, and can share the link anywhere.
You have one of the best ways to watch your statistic of views, even from witch country they came from or which content your Visitor was reading. In WordPress you can choose if your write a post or create a site. I suggest you to take posts because you can add Tags there – this way it can be more easily found in the Internet.
Don’t forget to index every new post you create. Indexing means you submit them to the search engine normally Google is enough (Yep, you should have a Google or better to say a Gmail account to do so) The URL of your post you submit here: https://www.google.com/webmasters/tools/submit-url.
If you did not Index your site it can take days or weeks till a crawler of a search engine comes over it. (Or maybe never be found) Indexing your “Site” is the first step in SEO – Search Engine Optimization.

– If you like the graphic “Yes it belongs to on of our Blogs” talk to us we will organize you visitors –
Depending on the Blog-Provider you like more – get started with one of them, it will be like your own website on WordPress you have endless themes for free, no hassle with hosting or anything like that, everything is for Free.
If you like you can change the WordPress.com address for only 18$ / Year into a dot Com, dot Net or other Address. I think that’s not necessary.
Like on other Social Media you have the chance to follow different bloggers. Don’t do it until you have your first 2-3 posts finished. This way someone that comes to your blog does not come to an empty side.
If you registered your blog, it’s time for the design and headers for e.g. Company – Products – Articles and Price -Our Philosophy – Contact us – etc. you can even add PayPal buttons there and Buy Now to your Articles.
The Headers: that’s a little bit of task, sorry for that. The easiest way is to add them as categories first, as they will be your Headers, then you go to the Dashboard and look for designs. Go to the menu, you will find on the left side Pages – Links – Categories. Click on categories and add them to the Menu than press Save. Voila! You have your new Headers. Of course there is way more to explain but it will take a separate Book.
If other Bloggers like your post, they will re-blog them, so your source of readers can expand in days to a big community. If that happens, then stay tuned and keep going.
What delivers the Power of Social Media (as the Title Says?)
First of all you can put your Media Addresses on your Business Card – For LinkedIn use your personal LinkedIn URL as you can do one there ( that is no big task). Add Follow me on Twitter and maybe your Blog-Site + a Email – Address – and Number. Now everybody can reach you everywhere and connect with you.
Now let’s assume you have your Own Logo – please take the task and add them to each of your Social Media Pages, this way all looks professional.
You can Link or Post your content Double or Tree times on each Platform you created (Crosslinks) and it only takes a little of Time, this way your Company, your service or you as a Person can be found in multiple ways in the WWW.
If you’re in Sells make Demo-Videos of your Products in your Own YouTube – Chanel and reconnect that either as a Presentation in LinkedIn or as a Post on your Blog-Site, the Link URL of every new Post on your Blog-Site you can simply add to Facebook or Twitter as a Post there simply copy the URL and add it to your FB or Twitter with some Words for describing.
If you have Interesting Posts search other sites where you can post a copy of it (Backlinks)
The Power of Social Media gets unleashed when you did your homework on all these Sites, because now you can be found everywhere. If you’re a Sales Person this is how you become a Sales Pro, If you was unknown before you will become known now, if you had nobody to talk to about your products, company etc. you will have an audience now.
If you have further questions, feel free to contact us:
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