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Buena Hills, Guadalupe, Cebu City, 6000 Cebu, Philippines Phone: +63(032)4199841

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Google’s Big Update on Local SEO

The BIG Change

For every small business owner, to have a strong presence online can be the variance between rolling in it and having to close up the shop. The Google’s Local Search has undergone a lot of updates over a period of time and most of us have to clamber periodically to understand how our business can take advantage from these changes. If you noticed that Google has substituted yellow pages and all else when it comes to generating more phone calls. If we get our local business in the top 3 in the Google searches, there is a big chance that we double or triple their business by about 90+% of the time. Not being listed in the top 3 is a different story. Nothing is more important for a local business than to be listed on the top 3 in the local search of Google.

Last August 7, 2015, the Google’s search results have taken a bad turn. If you notice in the previous search results, it displayed different features like the following:

• Business name
• Business website
• Star rating and reviews
• Local teardrops that is labeled from A-G
• Top 7 businesses for a local search

But just recently, a new update from Google was making a huge impact on the local search engine results page (SERP) and if you notice closely, only displays a “3 pack” of the top local businesses instead of the “7 pack”.

So what will become of those businesses that were on the top 7, but not on the top 3? Well, there is a big chance that these businesses will see a drop in phone calls and sales that could lead to a loss in profits.

For the “3 pack”, businesses that are in the top 3 position can greatly benefit from it. And those users that want to look for the

 rest of the businesses that rank below the top 3, they have to go below the top 3 and click a link that leads them to a separate page. So if your business is not on the top 3, chances are they search results will decrease by more than 50%. The drop can cause a lot of money and you really need to find ways to get your business survive in this new Google update.

What may seem daunting to most businesses in this new “3 pack” Google local search update may not be as daunting as it looks. There are solutions to solve this Google update issues and it takes a thorough understanding from a seasoned Marketer of how the Google search engine works. The key to combating the negative effects of the Google’s update is SEO with proven marketing tactics. Those that are getting fine with implementing basic SEO tactics before may no longer work for your business in this new update. Everyone is forced to put in a little more work to raise the rankings in the new “3 pack” of Google’s local search to be able to be in the top 3.

Important Strategies to Increase Your Business’ Local SEO

• Google+ page needs to be optimized properly
  • Make sure that all categories chosen are related to your company or industry
  • Your map is correct and displays the correct information such as the name, address and phone number
  • Add the description of your company
  • Photos can add uniqueness and attracts viewers

• Make sure that you have more local listings than your competitor
  • If your competitor has more listings than your business, then they are more likely shown than yours
• Make sure that your listing is of high quality
  • Google, Bing, Yahoo, Manta, Truelocal, Facebook and Citysearch among the high quality directories or business listings

• Raise your website’s authority
• Consistency with your business’ name, address and phone number (NAP) not just in Google listing, but in all other platforms.
  • Say if your business address in Google listing is written with Ave., then make sure you also add that in the rest of your online listings.
• Social Engagements
  • You need to get people or your clients to leave reviews on your Google+ page, Yelp, Facebook and other platforms that has your listings
  • Create or start a discussion with the people on your listings or posts

The Good News

Based on a recent article regarding Google’s August 7, 2015 update may be able to bring some advantage to small businesses after all. Comparing it to the previous “7 pack”, it only shows up in the number 1 spot 25% of the time in the web search, while the local “3 pack” shows up 93% of the time in the number 1 spot on a web search. Being able to implement effective marketing and local SEO strategy can be a real challenge plus the added pressure of worrying about your business; and to be able to juggle both can be overpowering. So when you choose an SEO partner, you need to find one that has a proven track record, able to provide references and be able to answer their phone. They should also be able to provide a regular update report on the progress of your campaigns.

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Social Media Service Rates

Our Rates:

Basic: US $800.00 (80 hours a month)

Business: $1,200.00 (120 hours a month)

Ultimate: $1,400.00 (160 hours a month)

 

Want to Improve Your Marketing, Sales, and Referrals with Social Media?

• Set up or improve your social media marketing
• Set social media marketing strategy for your type of niche
• Save your time with social media maintenance
• Grow  your social media marketing presence

Social Media Set-Up

Once we study and understand your business, we will develop a strategy to get you an unfair advantage to your competitors. We will set up your social media to achieve your objectives:

• Determine which social media platforms best suit your needs
• LinkedIn, Blog, Facebook ,Fan Page, YouTube channel or Twitter
• Optimize existing or create new profiles to complete your presentation in the web
• Help set up a system to generate Leads and Prospects to improve sales, having more visits to your website, & newsletter sign-ups.
• Creating quality and trending Keyword Content
• Improve your ranking in search results in the social media sites

Social Media Marketing Strategy Consulting

Once your social media presence is set up, we will accelerate your learning through a customized social media marketing strategy for you:

• Bring your existing contacts to join your social media network
• Create content that will increase chances of being shared and show up in search results
• First steps to take
• One month strategy going forward for how to use your social media
• Monthly maintenanceto save you time and grow your business – daily posting of your statuses, checking for comments/spam
• Traffic monitoring – bi-weekly or monthly traffic reports
• Reputation monitoring – find out what other people are saying about you, your company or products. Video editing to showcase you, your company, and your products/services
• Want to Increase YourFacebook Fans?
• Increase YourYouTube Videos’ Ranking?
• Increase YourBlog’s Search Ranking?

Social Media Maintenance

• Monthly maintenanceto save you time and grow your business – daily posting of your statuses, checking for comments/spam
• Traffic monitoring – bi-weekly or monthly traffic reports
• Reputation monitoring – find out what other people are saying about you, your company or products. Video editing to showcase you, your company, and your products/services

 

Social Media Growth

• Want to Increase Your Facebook Fans?
• Increase Your YouTube Videos’ Ranking?
• Increase Your Blog’s Search Ranking?

 

 

Basic: $800.00 (80 hours a month)

What’s Involved

– Social Media Setup

• Determine which social media platforms best suit your needs
• Facebook Fan Page,YouTube channel, Blog, Twitter, and LinkedIn
• Help set up a system to encourage sales, visits to your website, & newsletter sign-ups

– Social Media Marketing Strategy Consulting

• Bring your existing contacts to join your social media network
• Create content that will increase chances of being shared and show up in search results
• One month strategy going forward for how to use your social media

– Maintentance

• Monthly maintenance to save you time and grow your business – daily posting of your statuses, checking for comments/spam
• Traffic monitoring – bi-weekly or monthly traffic reports
• Reputation monitoring – find out what other people are saying about you, your company or products. Video editing to showcase you, your company, and your products/services

 

Business: $1,200.00 (120 hours a month)

What’s Involved

– Social Media Setup

• Determine which social media platforms best suit your needs
• Facebook Fan Page,YouTube channel, Blog, Twitter, and LinkedIn
• Help set up a system to encourage sales, visits to your website, & newsletter sign-ups

– Social Media Marketing Strategy Consulting

• Bring your existing contacts to join your social media network
• Create content that will increase chances of being shared and show up in search results
• One month strategy going forward for how to use your social media

– Maintentance

• Monthly maintenanceto save you time and grow your business – daily posting of your statuses, checking for comments/spam
• Traffic monitoring – bi-weekly or monthly traffic reports
• Reputation monitoring – find out what other people are saying about you, your company or products. Video editing to showcase you, your company, and your products/services

– Increase Your Social Media Network

 

Ultimate: $1,400.00 (160 hours a month)

What’s Involved

– Social Media Setup

• Determine which social media platforms best suit your needs
• Facebook Fan Page,YouTube channel, Blog, Twitter, and LinkedIn
• Help set up a system to encourage sales, visits to your website, & newsletter sign-ups
• Integration to increase efficiency
• Improve your ranking in search results in the social media sites

– Social Media Marketing Strategy Consulting

• Bring your existing contacts to join your social media network
• Create content that will increase chances of being shared and show up in search results
• One month strategy going forward for how to use your social media

– Maintentance

• Monthly maintenanceto save you time and grow your business – daily posting of your statuses, checking for comments/spam
• Traffic monitoring – bi-weekly or monthly traffic reports
• Reputation monitoring – find out what other people are saying about you, your company or products. Video editing to showcase you, your company, and your products/services

– Increase Your Social Media Network

• Setup, create and join groups

– Content Marketing

• Blogging
• Guest posting to related niches
• Integrate with SEO

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Outsourcing Your Marketing

Do you consider to outsource your marketing, are you looking for fair rates to solve your marketing issue, glad you found us, we are not the prophets of the Internet but we do work hard for your success.

We are located in the Philippines. As a German Filipino Partner with a well traveled sales expert on our side we do know the markets in your Country. Our sales expert is 3 Times Market leader  – so we do know how to interact with your customers.

If your a marketing company and like to outsource your projects or partner up with us, then you are welcome.

In the Philippines, BPO Companies are on the rise. If you like to be a part of that, feel welcome to discuss with us.

If you’re a start-up, small, medium or large business; and you’re looking for a Marketer with fair costs or you want to outsource then we should get together online.

Here is what you can Outsource to us:

1. Social Media Marketing Management such as LinkedIn, Facebook, Twitter, Blogging and Youtube

2. Social Media Profile Creation and Optimization

3. Connecting you to leads, prospects or key decision-makers

4. Content and Copywriting or Ghostwriting in almost all field

5. Reputation Management

6. Branding

7. Search Engine Optimization (SEO)

8. Linkbuilding – backlinks and cross links

9. Customer Support in all instances

10. Virtual Assistance

11. Recruiting service for your outsourcing needs

If  you have any other field that you are searching for that is not listed above let`s talk.

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Content Marketing Myths

Content marketing isn’t just the hype today, it is what most businesses need to thrive online marketing with Google’s latest algorithm, the Hummingbird. As with anything that’s popular, misconceptions are created. Reading and learning about content marketing, I have gathered some misconceptions that I think we should talk about. So, let us clear some of these misconceptions to help you along the way.

Content Marketing is Just a Fad

This statement is not true. Marketers have long been using contents. It is just that is not as widely used today than years ago. It is widely used now because it is one of the safe ways to make your business known and with Google’s latest algorithm; it is not a surprise that many marketers have been resorting to content marketing.

 Content Simply Means a Written Format

Content pertains to words written in the old days but in this digital era, content means much more – it takes so many forms, it is multi-media. It can be visual in an infographic form; it can also be in an audio format or a video format. It doesn’t just focus on a blog or articles. Taking in different formats can increase your chance of attracting a specific group of new customers and also retaining those who have been your customers. People want variety so that they will not be bored.

Content Marketing Can Be Handled by Anyone

If you want to just post content, then you can and probably end up with a mediocre content where your audience can just skip it but if you really want your business and authority to be known, you cannot just let anybody do the job. Perhaps you should opt to people who really know about the business to handle it because if they know, then they know what information will be relevant to your audience. They also add up to the credibility of your content and the business and the audience would take some time to look it up.

Content Marketing Can Be Automated

You can’t automate your content and social media strategy. You cannot also automate content creation and also with responding your audience’s feedback. If you automate, your audience would feel like they are talking to a robot and doesn’t feel connected with your business and as a result, may leave you.

Content Marketing Is Not Measurable

This is false. If you shared on social media, there are social media sites that provide analytics, the likes of which are Google+ Ripple, Facebook Insights, etc. You can also do tracking of URLs and the unified customer databases and check on your social media fan base.

Dismiss Negative Feedback about Your Content

As with the saying “you cannot please everybody”, there might come a time that you will get a negative feedback about your content but you must not ignore it. Learn to understand your audience. Respond as soon as you can because your target audience should feel connected with you if you want them to stay and try to solve the problem as soon as possible. It might lead you to something that would provide betterment for your business. Also, do not only respond to negative feedbacks, respond also with the positive ones. Making your audience feel connected make them feel happy and happy customers/prospects would attract more people and give you more publicity.

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Showcasing Our Writing

With the recent changes in Google, it has become apparent that most of the marketing strategies are leaning towards content marketing. Be reminded that content marketing is not about writing texts, articles and blogging. It is more than that – it is about building your reputation and proper branding.

To achieve a good reputation, you have to know your industry. Content writing helps in building your brand. Here are a list of our work for different  companies to help bring their clients to build their reputation and brand as well as rank in search engines like Google, Bing and Yahoo.

Articles written under a different persona for a company offering outsourcing solutions for their Australian clients as part of Content Marketing:

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–       “Commonly Overlooked Home Security Practices”
As a responsible adult, we always lock our houses at night or whenever we leave to prevent burglars or uninvited guests from invading our home.

We also see to it that everyone at home adheres to basic safety and security practices. Although we strive to strictly follow these security reminders, we might still overlook some essential precautions.

[original here: amarillogaragedoorcompany.com/1/post/2014/02/commonly-overlooked-home-security-practices.html]

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–      “Elder Care Options for the Aging Couples”

Among married seniors, 45% of men over 85 years old (a growing demographic) still live in their home with their spouse while 10% of these men live separately from their spouse – usually living in an assisted care facility.

Most senior couples prefer to live together in the comfort of their own homes; however, if one of them needs special care or assistance due to health conditions, then the healthier spouse is obliged to assume the caregiving role. Although couples vowed to stay together in sickness or in health, without proper support from medical professionals or care providers, this situation can pose health risks to the healthier spouse. Even more challenging is that both spouses might eventually require health assistance.

[original here: homeinsteadsonoma.com/2014/01/elder-care-options-aging-couples]

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–      “Fun Facts About the Piano”
Below is a compilation of interesting information, both funny and historical, about the piano.

• Piano was first created in the year 1698 by an Italian named, Bartolomeo Cristofori. This is the first piano with an escape mechanism for the hammers and is capable of playing softly and loudly.

• The piano was sort of an accident because the inventor’s attention was on harpsichords.

• The piano has 12,000 parts with only 10,000 are moving.

• There is a pressure of approximately 18 tons that is being utilized by the strings of the stretched steel piano.

• For a concert grand, it is close to 30 tons of pressure.

• For a typical piano, there are 230 strings.

• Most pianos have two to three pedals.

[original here: apianistslife.blogspot.com/2014/01/fun-facts-about-piano.html]

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–      “How to Protect Yourself from Skin Cancer”

During summer, the weather would always be sunny and it can be really hot and humid. The sun’s rays can be very damaging to our skin and can hasten the aging of the skin. But if you are not careful, it will lead to a much serious formation of melanoma or skin cancer. So here are a few tips to care for your skin to prevent from getting skin cancer.

Eating a healthy and balanced diet – choose an anti-inflammatory diet such as healthy saturated fats, omega-3 rich foods, leafy green vegetables, vitamin C-rich foods, and tomato-based foods.

Coffee is good for fending off skin cancer – for every cup of caffeinated java there is a 5% drop of protection to your skin that stops the formation of melanoma or skin cancer in life according to some researches.

[original here: consultingroom.com/blog/409/how-to-protect-yourself-from-skin-cancer]

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–      “Several Outdoor Patio Shading Options to Fit Your Budget”
Your patio can be a lot of fun especially when the weather gets nicer because it would be a great time to start cooking outdoors or host parties with your friends. Keep your guests and friends shaded from the summer sun if you plan on hosting a party outside. Even with a tight budget, you can still impress them with these outdoor patio shading options. You don’t have to go and buy elaborate, expensive materials to impress your guests.

[original here: jacksgardenstore.com/blog/2014/03/several-outdoor-patio-shading-options-to-fit-your-budget]

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–      “What Does A Chiropractor Do?”

What does a Chiropractor do? A chiropractor is a health professional who takes an alternative approach in the healing process and diagnosis of joint manipulation and adjustment. They will use their hands to manoeuvre the limbs and body and manipulate joints into various positions which help to relieve pressure and pain in a patient. There are chiropractors all over the world from North America, Europe, Canada, and Australia. Millions of people seek out assistance from chiropractors for treatment to help alleviate and reduce neck, shoulder, and back pain which can be caused from muscle strains, sports injuries, and accidents.

A chiropractor will collect personal information about a patient and their past and current medical history. They will perform an examination to determine the proper pain treatment required for your personal pain or injury. The treatment regime may involve one or many chiropractic appointments in which the chiropractor will manipulate the muscles and joints, using a quick and sudden force to improve the motion of the limbs and body. There may be daily exercises and nutrition goals included in your rehabilitation treatment plan. This helps to give the patient the most optimal care and pain relief…

[…this is just a sample article…]

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– Back Pain a General People disease

If we discuss general human disease we will discover that everybody – sooner or later gets confronted with issues related to spine problems. There is no doubt about the fact that there’s a wide range of treatments and the difficulty of how to choose.

Facing the fact that those who offer help may think on their own wallet first. Does not make it easier to choose neither – what to do or help ourselves nor it warns us and should sharp our senses for a self-diagnostic in an early stage.

Of course we cannot make a diagnostic over any back pain when it comes, but we can figure out the function of our spinal column in general and perhaps prevent most of situations that may cause such problems.

[…this is just a sample article…]

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– Back Pain – Food and Combined Diseases  

Did you know that bloating can cause back pain? Some people seek medical attention and had visited many doctors, but can’t find any help. Only through bloating that it is possible to get back pain – let’s try to make it a little easier. What can cause bloating and what is the interaction between the intestine and spine? Plus what foods and treatment could help you a lot? Of course we will guide you to some diagnostics and solutions.

Bloating and Gas: Bloating can come from food that your body just can’t take such as alcohol, stress, fungus (for e.g Candida, Bacteria; e.g. mycobacterium avium ssp. paratuberculosis or  Helicobacter pylori) and many more reasons.

Interaction: As you see in the graphic your vegetative nervous system (Sympathetic = Awake-Nerve and Parasympathetic = Sleeping-Nerve) can be affected by an disorder from both sides.

Here is what you can do: Maybe you doctor did mention an alternative therapy like PEMF – Pulsed electromagnetic field therapy, but your health insurance is not covering the treatment. No a problem! Invest in yourself and buy your own little machine where you can use anytime anywhere.

[…this is just a sample article…]

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– “Simple Storage Solutions for Small Rooms with No Closet”

Maximizing the space in your small bedroom can be a challenge, but without space for closet, it’s double the challenge. Worry not – there are simple solutions to your wardrobe storage and sorting dilemma. Even in a seemingly crowded room, you can apply a few creative fixes to make the most of the tiny space you have. Below are some helpful tips:

List all pieces in your wardrobe and classify them. Check the wardrobe pieces you need to stock and sort, then categorize them. You will need racks or hangers for dresses and coats. T-shirts and shorts can be folded so you may sort them them on shelves. Socks and undergarments are ideally stored in drawers.

Utilize the wall spaces for storage. Take advantage of the height of your walls –create custom-made wall shelves or wall-mounted closet system. They come in different sizes so you had better take the exact measurement of the wall space available. Clothes racks can also be mounted on your free wall space. Your wardrobe checklist will prove useful in deciding how much wall space you should allot for free-floating shelves, drawers, and hanging racks.

[original here: barbaraganda.wordpress.com/2014/02/02/simple-storage-solutions-for-small-rooms-with-no-closet]

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–      “Lawn Care Tips for Busy People”

A beautiful home is not only achieved through stylish interior design, but also through smart lawn care. Your lawn is the first thing that people notice about your home. Keeping a clean and healthy-looking lawn demands a lot of time and maintenance that may seem like a full-time job.

To achieve a lush green lawn, you need to commit to mowing it on a weekly basis to prevent the grass from turning yellow and dry. Lawn mowing also keeps your grass from growing too high and thwarts pests (e.g. weeds and animals such snakes and other vermin) from invading your yard.

[original here: finance.yahoo.com/news/lawn-care-tips-busy-people-204228333.html]

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–      “Restricting Children’s Access to Guns at Home”

Guns falling into the wrong hands have made horrific headlines. Dedrick Owens, a six-year old kid from Michigan, made news (as the youngest shooter) when he pulled the trigger of a 32-caliber handgun and shot his classmate, Kayla Rolland. Dreadful accidents such make us rethink how we restrict children’s access to guns at home.

As parents, it is our responsibility to protect our kids from harm. As a citizen, we want to have a secure home and neighbourhood. We could easily defend ourselves from burglars or trespassers if we keep guns and ammunitions accessible. Nothing is wrong with owning a gun, but keeping it safely stored is another issue. Dedrick, the youngest shooter, easily found the gun lying around his uncle’s home so he was able to take the firearm to his school and shot his victim.

[original here: sanmarcos.txpremierlocksmith.com/restricting-childrens-access-to-guns-at-home]

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–      “HVAC Professionals to Educate Homeowners”

Did you know that most accidental fires are caused by overheating of your appliances especially if you have heating systems that were either poorly maintained or improperly installed?

According to some studies with regards to HVAC Education, all HVAC professionals are strongly encouraged to help educate the homeowners on proper heating safety especially with the use of either the professional or supplementary equipment. This is in accordance with the prevention of fire that’s occurring in homes. Most of the fire was mainly caused by heavy HVAC system usage.

[original here: crttipster.com/2014/03/05/hvac-professionals-to-educate-homeowners]

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–      “Elements of a successful candidate recruitment”

The key to successfully recruiting a candidate is knowing beforehand what you want to achieve.The idea sounds self-evident, however, many companies do not have any idea as to what their goals are, leading to an unsuccessful, redundant or fragmented recruitment process. This mess is avoidable by structuring the recruitment process and focusing on these key elements:

(1) Set up a clear recruitment policy that details what the company is all about, especially its stand on employment equity.

(2) Create a list of qualifications for the role to be filled. Here are a few questions to consider (among many) to get you started:

• What value will this role bring to the company?
• What are the important tasks of this role?
• What is the set starting salary or is there any seniority that this role demands?

[original here: info.theladders.com/employer-insights/successful-job-candidate-recruitment]

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Here some Links to topics we were writing:

Samples of our writing: https://www.dropbox.com/sh/x4d9m4chjs7l5t8/AAAIPFf4dY1HMq-ctfBV3jrDa
Articles written under a different persona for a company offering outsourcing solutions for their Australian clients as part of Content Marketing:
– http://www.amarillogaragedoorcompany.com/1/post/2014/02/commonly-overlooked-home-security-practices.html
– http://homeinsteadsonoma.com/2014/01/elder-care-options-aging-couples/
– http://apianistslife.blogspot.com/2014/01/fun-facts-about-piano.html
– http://www.consultingroom.com/blog/409/how-to-protect-yourself-from-skin-cancer
– http://www.jacksgardenstore.com/blog/2014/03/several-outdoor-patio-shading-options-to-fit-your-budget/
– http://barbaraganda.wordpress.com/2014/02/02/simple-storage-solutions-for-small-rooms-with-no-closet/
– http://bespokebookcases.blogspot.co.uk/2014/02/simple-storage-solutions-for-small.html
– http://home-design-s.com/understanding-the-advantages-of-motorized-shades/
– http://finance.yahoo.com/news/lawn-care-tips-busy-people-204228333.html
– http://climatecontrolse.co.uk/blog/item/10-quick-tips-about-air-conditioning?category_id=2
– http://www.floraculture.eu/?p=16522
– http://blog.pepperfry.com/simple-budget-tips-to-maintain-your-lawn/
– http://www.weapon-blog.com/2014/03/selection-criteria-for-buying-a-safe/
– http://sanmarcos.txpremierlocksmith.com/restricting-childrens-access-to-guns-at-home/
– http://www.lypsso.com/blog/11-facts-about-ingrown-hairs-that-you-should-know
– http://crttipster.com/2014/03/05/hvac-professionals-to-educate-homeowners/
– http://aaronstonemd-plasticsurgery.blogspot.com.au/2014/02/five-skin-care-tips-for-healthy-skin.html
– http://blog2.harvinconsulting.com/2014/02/27/saga-128—the-pros-and-cons-of-offshore-investing-gb.aspx
– http://free-alzheimers-support.com/wordpress/2014/03/easing-the-transition-to-elder-care-for-those-with-alzheimers-dementia/
– http://www.totallyhomeimprovement.com/bathroom/fun-designs-for-kids-bathrooms
– http://blog.pepperfry.com/the-harmony-of-pets-plants-and-trees-in-your-home/
– http://www.scnursinghomelaw.com/2014/03/articles/advocacy/security-in-assisted-living-facilities-for-residents-with-alzheimers/
– http://www.seniorcare.ie/blog_information/14-03-20/Easing_the_Transition_to_an_Assisted_Living_for_Alzheimer%E2%80%99s_Patients.aspx
– http://www.thelovelyplants.com/composting-turning-trash-into-a-garden-treasure/
– http://farhansgarden.blog.com/2014/03/21/energy-efficient-landscaping-with-eco-friendly-landscape-materials-by-maya-pugh/
– http://home-expert.org/preventive-health-care-program-lawn/
– http://orlandotouristtips.com/how-to-find-the-best-cruise-and-the-best-deal-4010
– http://info.theladders.com/employer-insights/successful-job-candidate-recruitment
– http://blog.pepperfry.com/when-is-the-best-time-to-have-gutters-cleaned/
– http://gr8traveltips.com/discover-extreme-travel/
– http://www.renovatorstore.com.au/blog/better-bathroom-renovation-planning/
– http://blog.myfluenthome.com/basic-water-heater-energy-saving-tips/
– http://www.renovatorstore.com.au/blog/benefits-using-retractable-awnings/
– http://www.retirementforseniors.com/effective-strategies-to-employ-proper-care-for-the-elderly#.U56zCHbWPtT
– http://www.musicteachingandparenting.com/2014/06/important-factors-to-consider-when_26.html

Other Writing Works for Site Contents:
– http://www.imigrate.com.au/blog
– http://onlinebingomagazine.com/
– http://www.westernfilms.com/

These are some of the sample writing we can provide. More will be provided on different topics soon.

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The Power of LinkedIn and Social Media

“LinkedIn is a Network of about 300 Million People, and if you rank high there, then you’re driving a powerful tool”

What if when you have 4 or 5 of these tools? e.g. your own website/blog (WordPress, Tumblr, etc…), your Facebook account (Fanpage or Group), Twitter account, Youtube channel, or other networks that are commonly used in your business and industry. 

Then you’re a Marketing Strategist, who did figure out that you can’t live on bread alone. Of course, it takes a lot of work and nobody will deny that. That is why we are here to guide, help, or outsource your problems in any way.

But coming back to LinkedIn or one of the other networks you find suitable to succeed in your goals…

“LinkedIn exists to help you make better use of your professional network and help the people you trust in return. Our mission is to connect the world’s professionals to make them more productive and successful. We believe that in a global connected economy, your success as a professional and your competitiveness as a company depend upon faster access to insight and resources you can trust.”

LinkedIn supposed to be the most effective – as you can see in the Graphic
But as you look on the sentence above the graphic, it tells you how Marketers use the Social Media, but it does not mean this is right or wrongWhen we have a look on an article and say or mean its content, it is even completely wrong, because we know that Amazon has about 130Million and WordPress about 146 Million articles per month, which is way above in thecontent delivery of LinkedIn

The answer to that is quite simple:

Marketing and Sales are separate in fields and most do not take all technical tasks to promote their company, their product or themselves. Despite everybody has to admit you can’t reach anybody on the globe with your campaigns even if you like to.

If we have a Look at percentages and numbers:

LinkedIn is a social network that’s ideal either for promoting a business, finding leads, prospects and customers, or finding a job (for Employers or Employees). Why? Nearly 50% of LinkedIn users are the final decision-makers in their companies plus, the presence of LinkedIn is rising – same as you when you make your homework there. LinkedIn is a network of professionals or those that want to become one.

Here is what LinkedIn users say:

77% Users said: LinkedIn helped them research people and companies

69% said: that it helped them to reconnect with past business and associates

50% said: It was good for building new Networks, relationships with individuals

who may influence Potential Customers.

44% said: Increase face-to-face networking effectiveness

38% said: Uncover potential job opportunities

38% said: Build new relationships’ with customers

37% said: Increase branding/marketing presence in the marketplace

28% said: Generate Identifiable business opportunities

What Features Users like in LinkedIn:

#1 is Groups #2 Searching People #3 People they may know #4 Who viewed you #5 Company Information #6 Home Page etc.

If we look at the percentages or the # numbers we have to admit that content writing is not shown there!

People do not even have that in their Top 10, which shows most don’t know the history of Meta-Text in our days “Tags” or keywords same as graphical and video content. LinkedIn offers such features in many ways and reconnects it to your account. It does not matter if you write this content on your own page, in a Group or elsewhere.

Only a percentage of under 30% uses all the rest of features LinkedIn offers, like company page, Jobs Function, Question and Answer, personal LinkedIn URL, Twitter interface, Interfaces for WordPress and others, Mobile App, Slide-Share, Google Presentation, Events, Pooling and many more.

So we know now:

LinkedIn Users or those that get found there are Professionals and Job Hunters. LinkedIn is the biggest B2B network but LinkedIn is not the first Source to pass content or to connect to the global crowd neither to pass short message like tweets even when you can connect them with each other.

So let’s have look at the normal person or customer behind the screen who searches a professional, we all know he will do his search in Google, YouTube, Bing or Yahoo.

What he finds is first of all Websites, Blogs, Videos, Forum`s and at place 8 in the US or place 12 Global wide LinkedIn. If you want to connect to the Crowd you will need at least 1 or 2 more Platforms to do so.

“A Business has Influences from a lot of sides!”

As we know from 1000 Leads a max of about 10 Customers come out of, so ask yourself should you connect to the Crowd or to Professionals and which way will you choose?

Picture: http://www.zoho.com/crm/help/leads/

Social Media Marketing comes from Social as meant the Social Media Platforms. (LinkedIn is more Professional and stands a little aside from the regular Social Media Platforms. Even when People do call it so, it is a Platform for Professionals, B2B and Jobs or Companies)

The biggest one will be Facebook I will not write here about Facebook, this will come in a separate post how to set up an Account, a Fan Page or a Group if you have a Local Business, it will be a must to have at least 1 account at FB, post some Updates or maybe correspondent with your customers there.

Twitter, it can be helpful like in LinkedIn to follow and get followed despite you can Tweet Your Updates and connect it to your LinkedIn Page. Twitter has about 215M Members, so it’s a quite big Network, Depending of your industry it’s a must to have a Account there. A lot of famous people are there so maybe that helps you.

Blog-Sites: WordPress – Blogger – Tumblr – Jimdo – Squidoo etc.

      

There are many Free-Sides out there, Choose the one you like or fills your needs. I prefer WordPress, so I will describe a little about it.

WordPress delivers 146Million article/month if you want the Maximum out of your Content you better run a blog. WordPress is almost like a Website and once you get into it you will love it. You can embed Videos, Pictures or Files direct into an article, and can share the link anywhere.

You have one of the best ways to watch your statistic of views, even from witch country they came from or which content your Visitor was reading. In WordPress you can choose if your write a post or create a site. I suggest you to take posts because you can add Tags there – this way it can be more easily found in the Internet.

Don’t forget to index every new post you create. Indexing means you submit them to the search engine normally Google is enough (Yep, you should have a Google or better to say a Gmail account to do so) The URL of your post you submit here: https://www.google.com/webmasters/tools/submit-url.

If you did not Index your site it can take days or weeks till a crawler of a search engine comes over it. (Or maybe never be found) Indexing your “Site” is the first step in SEO – Search Engine Optimization.

 – If you like the graphic “Yes it belongs to on of our Blogs” talk to us we will organize you visitors –

Depending on the Blog-Provider you like more – get started with one of them, it will be like your own website on WordPress you have endless themes for free, no hassle with hosting or anything like that, everything is for Free.

If you like you can change the WordPress.com address for only 18$ / Year into a dot Com, dot Net or other Address. I think that’s not necessary.

Like on other Social Media you have the chance to follow different bloggers. Don’t do it until you have your first 2-3 posts finished. This way someone that comes to your blog does not come to an empty side.

If you registered your blog, it’s time for the design and headers for e.g. Company – Products – Articles and Price -Our Philosophy –  Contact us – etc. you can even add PayPal buttons there and Buy Now to your Articles.

The Headers: that’s a little bit of task, sorry for that. The easiest way is to add them as categories first, as they will be your Headers, then you go to the Dashboard and look for designs. Go to the menu, you will find on the left side Pages – Links – Categories. Click on categories and add them to the Menu than press Save. Voila! You have your new Headers. Of course there is way more to explain but it will take a separate Book.

If other Bloggers like your post, they will re-blog them, so your source of readers can expand in days to a big community. If that happens, then stay tuned and keep going.

What delivers the Power of Social Media (as the Title Says?)

First of all you can put your Media Addresses on your Business Card – For LinkedIn use your personal LinkedIn URL as you can do one there ( that is no big task). Add Follow me on Twitter and maybe your Blog-Site + a Email – Address – and Number. Now everybody can reach you everywhere and connect with you.

Now let’s assume you have your Own Logo – please take the task and add them to each of your Social Media Pages, this way all looks professional.

You can Link or Post your content Double or Tree times on each Platform you created (Crosslinks) and it only takes a little of Time, this way your Company, your service or you as a Person can be found in multiple ways in the WWW.

If you’re in Sells make Demo-Videos of your Products in your Own YouTube – Chanel and reconnect that either as a Presentation in LinkedIn or as a Post on your Blog-Site, the Link URL of every new Post on your Blog-Site you can simply add to Facebook or Twitter as a Post there simply copy the URL and add it to your FB or Twitter with some Words for describing.

If you have Interesting Posts search other sites where you can post a copy of it (Backlinks)

The Power of Social Media gets unleashed when you did your homework on all these Sites, because now you can be found everywhere. If you’re a Sales Person this is how you become a Sales Pro, If you was unknown before you will become known now, if you had nobody to talk to about your products, company etc. you will have an audience now.

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Cross-Links / Back-Links & your Social Media

For better understanding about links and linking I will explain a little about it.

I assume that you know what a URL is. If not? It’s the complete text inside your web browser when you visit a site for e.g. www.linkedin.com. When you create a post on WordPress it would be for e.g.www.mycompany1234.wordpress.com

Cross-Links

It is quite easy and more a bit of old Fashion in terms of SEO (Search-Engine-Optimizing)

But it still helps to bring your content on a higher Ranking. The Main Rule that applies it must be same unique content.

Cross linking sites together means that you are putting a link on site A to site B. These sites can be owned by the same person or just related sites wishing to link to each other. Cross linking is meant to help users by pointing them to other sites that might be of interest to them or that might give them further information on a particular topic. Unfortunately many will cross link merely to inflate Page Rank in the Google algorithm, quickly forgetting what cross linking is really meant to be used for.

So normally it was meant to come from a specific content to the next on other sites, but you can use it, to promote yours, as you take the same contentor the Link from it and post it to your other owned social Media Sites.

Back-Links

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.[1]

Inbound links were originally important (before the emergence of search engines) as a primary means of web navigation; today, their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is one of the factors considered by Google to determine the PageRank of a webpage). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.

Wikipedia source: Link

This means, when you link or post your content on other Websites you will participate from it. If your content has its own Links that reconnects it to your own page or Site you participate double out of it.

Now coming to the Point ………….

And let’s say you own Google what kind of multiplication would you use considering you own Youtube, Blogger, Google+ and… Realizing you sell advertising like Google Adwords, Adsense and the Major product YouTube. What kind of multiplication would you use?

Now a lot of Internet SEO`s will say that’s not true – It’s up to you what you believe, Googles first Horse in the Stable is Google itself Followed by YouTube plus the direct Advertising in the Search-Engine: Google Adwords and Adsense, the last 2 are not for a multiplication because they show on first Rank or as Banner anyway, the Second Horse is Blogger Sites, Google runs this Horse very Fair, which means by Popularity of the Site, WordPress is the biggest. Then other Social Media, I think Google takes the same Multiplication in between LinkedIn, Facebook, Google+, Slide Share, Twitter and other Platforms.

Ask yourself what % or multiplications would you use? And then ask yourself how much worth does Cross-Links and Back-Links have. A good content should be at least posted on 5 other Sites which are not owned by you.  Of course Google itself says it different than I describe it here, the talk is about Hummingbird and other related factors according to content, where my description is more a visual explanation.

When you think about it, you will figure out Cross and Back-Links are essential, adding Video-Content Is a plus that is unbeatable, When Google or better to say YouTube likes your content it will show up high very quick. The multiplication is about 20 to 80 in terms of Content vs. Video.

It means if you have a Title for e.g. The wildest horse on earth and have both a Video (YouTube) and Content on a Blog-Site, The Video will show on the Front Page of Google with less views and will Rank higher even with less Views.

LinkedIn plus your extra Social Media Platforms and the Content on it, needs different sources in the Web.

Even when this was digging deep into a Topic which is not related with your Business, you should know a little how it works and understand why, I know we are coming to a Point where you say: When shall I I do all this, this is why we are here to guide or to help you.

Written By: York Feix

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The LinkedIn Algorithm (How to Rank Your Profile)

Some may say…

“LinkedIn’s search algorithm is not that sophisticated. Unlike Google, LinkedIn search only displays results from within its own website. And they say all you need is filling out your

1. Job History, 2. Have a good Headline 3. A special Name 4. Connections, 5. Keywords  6. A List with Clients and Projects;”

Well it’s not so easy cause LinkedIn`s search engine is quiet sophisticated inside. Despite even when you’re going to be successful with the 6 points, this will only be a short time, because LinkedIn counts your traffic as views or visits plus your ranking inside your network, which is only one more factor in the ranking engine.

“Rem. LinkedIn is Global-Network of 300 Million Professionals”

                  – To Rank #1 in 10 – 15 Minutes is an Illusion –

Now let’s have a look at the details and the work that needs to be done!

Since your still reading I assume that by now you have your own LinkedIn account.

So did you ever clicked around and made your own search in the main bar on top or in advanced mode? Did you see the possibilities and do they make you believe you can just rank #1 in 10-15 Minutes?

Well let’s get down do the meat. Did you write content in your background summary, experience, organizations, certifications, education, additional info or any other content?

Did you describe your company, your product, your philosophy? Did you know that you can add your company information? Did you complete your profile 100% as LinkedIn shows you on the right side while you do your profile

Did you see your profile can earn Recommendations asSkills & Endorsements or Honors & Awards and shows you’re Connections or Groups? Did you know you can add videos or Slide-Shares in your profile?

So do you believe the stories in different blogs about ranking #1 in 10-15 Minutes?

Yeap, your right! Those are paid writers; they try to make you believe everything is 6 Points and you’re done, that’s to cover their low research quality, despite most of those blogs did not name the search phrase.

The algorithm of LinkedIn is no secret, it’s more a combination of a perfect curriculum vitae, an advertising of yourself, your product, your company in a blog-form plus your work in your network and connections that shows traffic as an result.

So if I had to name the Algorithm it would look like this:

1.) Profile and your Content “make it perfect”

• Good Picture of You and your complete Name (plus Title, if you have one)
• Good Headline
• Job History
• A List with Clients and Projects
• Keywords “think and remind the Advanced Search and the normal Search Bar”
• Write good Content in your Summary’s
• Advertise yourself, your Company and products
• Make a Video (YouTube) and add it to your Profile – make a Slide-Share content with a good story or a Google presentation.

Read this first:

http://help.linkedin.com/app/answers/detail/a_id/34327

http://help.linkedin.com/app/answers/detail/a_id/34326

Note: Videos, SlideShare and Google presentation will explain at the Chapter:

“Videos in LinkedIn” 

2.) Connections and Network

There is more than just one path you can go, it all depends on your goal

• You can connect to the Crowd.
• You can connect to a specific area that you work in or you want to work for.
• You can connect to Groups.
• You can create your own Group and build up your own Network.
• You need Connections and they should speak Positive about you. The more the better!
• Invite as many People as possible to your Network, follow at least the Company’s you worked for,  the company you work now, the companies you like to work for and the competition out of your industry.

Do it like what Glenn Greenwald did in his Twitter account and figure out what is the magic behind it. Yeap he was a Lawyer and became a Columnist, a Journalist and  now he is well known. All this did not come without hard work – “No, we will not talk about Ed Snowden now, we are in a different topic by now”. So follow and invite as much as possible (in your industry or the specific target audience) and if you’re done doing so, start using the mobile app for your Android or iPhone.

•   Entertain your Network (more to this later in a other Post and Chapter)

3. Skills & Endorsement or Honor & Awards

Yeap, you need to work on those because you only get them from others.

To make that easy for you and not let you look a freak begging others to get them.

Go the charming way – write recommendations to your best hits, people you like to work with or your best customers and ask them back as favor to give you a recommendation. This way you receive the easy way your endorsements. When you leave a great recommendation for someone else, they are compelled to return the favor in kind. It’s human nature to repay a compliment. In this case, it’s better to give and receive.

So that’s it. Now, get going on giving recommendations to your best people in or outside your network. Same you can go with Honor & Awards. 

4. Traffic and Visits on your Profile as you’re ranking in your own network 

Thumbs Up!  This is a tough one and this is what counts and ranks you in LinkedIn!

If you have no traffic on your profile as nobody visits your profile then you’re like a dead link in the net. So you see how important it is to create a good profile, to create a big network, to make recommendations in advance to receive yours, to make a video, a presentation, and etc.

Of course there are persons that are opposite as well. Profiles where there is nothing inside and their traffic and ranking is high, because these are persons which are already famous in some ways.

So now how to receive traffic on your page profile?

• Write Interesting Post in your or in other Groups that you Join or did establish. You can join 50 Groups and I advise  you to do so, even when you only join a group to reach a single client. You can step out of a Group at any time after.  Despite you can reach anybody in this Group by Mail no need for an In-Mail.
• Connect your other Networks like Twitter, WordPress or Facebook to your LinkedIn Account. Create Back and Cross-  Links to your LinkedIn Account as they drive Traffic to your LinkedIn Page. Blog on Linkedin and on your other Networks or write new Post and share them.
• Invite People direct – include a personal Note as they maybe visit your Profile. If you done your Homework as described before they will and want to connect with you.
• Create your own Group, think wisely about the Name and the Strategy in this Group
• Follow others (as described already before)

5. Summary:

“If you want to stand out of the crowd and Rank #1 or high, you need to work your way through”.

You’re working on a network of around 300Million people. So a one-way ticket is not available.

If you assume that from round about 300 Million people at least 3% like to rank high, then you must know that’s about 9Million. The front page only has 10 results and even when you say that there are many specific areas. So many users can list high and you must realize it is work and it does not come in 10 minutes. 

You need to have “Visitors on your page” so the rules of a marketing strategist applies, like described before, you need to be a blogger, a person with fantasy, and work hard on this. Being #1 is not a gift; it is the result of constant hard work, like on every other Website.

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Videos in LinkedIn

As we know YouTube is # 2 Global wide on the most visits Websites same effect takes place if you have a Video in your Profile. 

Videos are the best single way to stick out of the Crowd it beats everything on LinkedIn!

Just a view Users take the task to put a Video up their Profile.

– Not You – because you want to rank high!

It’s a little bit of work, because LinkedIn has no Plugin for YouTube or any other Video platform, but you can upload your embed Videos in a Google or Slide Share presentation, don’t forget to enable the app on your Profile!

As to make this easy for you follow one of the Links: “How to do it!

http://www.cio.com/article/732876/How_to_Add_Video_Images_ to_Your_LinkedIn_Profile

Slide-Share:

http://lewishowes.com/linkedin/add-video-to-your-linkedin-profile/

or

http://blog.slideshare.net/2009/06/22/add-a-video-to-your-linkedin-profile/

Google Presentation:

http://www.linkedstrategies.com/how-to-add-videos-to-you-linkedin-profile-google-presentation/ 

 

Before you get started with a Video, think what you like to present in it! Make yourself a script as you want a Powerful Video, learn your Text, set yourself a mirror in front to have control over your look and mimic. Be careful with gesticulating as it can look negative once and while. Choose a perfect location for it.

 

Videos that you could do:

   • A introducing of yourself to your profile visitors.

   • A Video about your Goals, philosophe or mission

   • A Video of your Company and your products

   • A Video of a production process as it could be interesting learning factor

   • A Demo Video of one of your Products 

   • A Video with one of your customers like a testimonial video  

   • A Coaching Video, topics are endless here.

The Geek on the Video is not to be the best Video producer on the planet. No it’s the Power that comes with your Video, your personality, what you say and how you represent it.

Please avoid background music or extra graphics in your video as they can be a disturbing point, just make a good video don’t try to edit it or equal just reshoot your video as often until you “Hit the point”

When you’re done, take your best Shots and show them your Friends, Partners, Relatives, Costumers or…  and ask for their opinion, if you not like what you hear Ask for suggestions and try it over until you like the Answers.

Don’t give up until you nail it. When you do, you’ll know. People will tell you, others will want to connect with you and prospects will call you. If you want to get seen, get appointed, get connected,rank high or be successful  and earn money, “Video is the answer to your dreams”.

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